Why Should You Go Mobile?
According to Admob, Smartphone consumers have 6 times more intent to buy on a mobile device vs. a Desktop device
1 in 5 smartphones worldwide will be NFC (Near Field Communications) enabled by 2014 (Juniper research, april 2011)
10% of Japanese Mobile subscribers have already used their mobile wallet to make a purchase (9.9 MM) at retail/convenience store, vending machine, public transportation, grocery stores and restaurants
SMS - Sumotxt case study
A Steak house in Texas sends out first text message offering 50% off the price of wine. A party of twelve was going else where to dine but after receiving the text message spent $1,200 on the restaurant bill. (SUMOtext: Chuck Harris, Spindletop steakhouse in Beaumont, TX)
Big chain, Dairy Queen has been doing mobile text messaging and in 6 months had 1,000 new customers sign up as an opt-in.
A High End Clothing company Chrome Clothing did $400 in sales at 2:00pm, after sending out a special text message to 200 VIPs, sales jumped to $2,500 over the next 2 hours. (SUMOtext: Brian Kidd, Chrome clothing in Tulsa, OK
Ipad - Can You Make Money Making Your Site Viewable on an Ipad
Ipad consumers have 5 times more intent to buy on their device vs. non Ipad Internet shoppers
Reservations on Google Places
Case study of a business owner who owns a chain of 500 hotels said in March at Search Engine Social Media Strategies that 70% of Sales / Hotel Reservations come from customers finding her profile at Google Places.
Mobile App Revenue will reach 32 billion dollars in 2015
Start at the beginning of an upward trend. There's virtually no competition right now if you build a mobile compliant website
Be 3 years ahead of the market - Small business owners who start now will have significant competitive advantage
Which Platform is growing faster than the Android and most Small business owners don't know how to profit from them yet? Android
"5 billion cell phone owners… 51 million+ smartphone surfers… are carrying these pocket-size computers around with them around the clock!" (source: Mobile Monopoly)