In a current press release I read written by Drupal for non techies, Rene Tse, as the economic belt tightens, Business owners can not afford spending $7000 to pay a drupal web developer to build an online e-commerce site promoting their businesses. In times of recession, this is when you want to advertise more. But it is a catch 22. Why? In recession, sales are down, less money is alloted to advertising.